In the weekend science category, Yogen Fruz has announced, based on findings found by Proteste.org and reported in O Globo, that they are officially the only frozen yogurt brand based on the new standards for food titled as "Frozen Yogurt."    They say laboratory tests confirmed evidence that Yogen Fruz is the only brand that serves real frozen yogurt and will change how frozen yogurt is globally defined, and they say Brazil now leads the charge for countries around the world, to follow the same path and uphold product stan

DUIVEN, Netherlands, May 3, 2011 /PRNewswire/ -- The fourth batch of generic EU health claim opinions delivered by the European Food Safety Authority [EFSA] in April saw the previous trend of negative opinions continue: 20% successful, 80% unsuccessful. Companies that have upheld health claims have been quick to promote this through marketing use of words like "proven" and "scientific support."

This trend comes as manufacturers opt for softer or passive claims [e.g. "low and light"], as claims uncertainty continues.