NEW YORK, May 27 /PRNewswire/ --

- ASW to Feature Specially Designed Interactive Homepage to Promote Charitable Event

ASMALLWORLD (ASW), the leading private global online community announces a first-ever special event in support of Cartier Love Day on June 19, 2008. This one-day event on the ASW site will feature a variety of interactive features, as well as a link to the Cartier Love collection of products, where portions of all proceeds generated from ASW members will be donated to various charity organizations including Action Against Hunger/Action Contre la Faim (ACF).

ASMALLWORLD will mark Cartier Love Day by changing its web site's navigation bar from the traditional blue to the signature "Cartier Red" as well as running special "Love Day" banners on the homepage. Additionally, members will have the opportunity to experience The Cartier Love Music Player which will link directly to the Cartier Love website, http://love.cartier.com. ASW members will be granted access to a collection of songs created exclusively for this event five days before its actual release date (May 26, 2008).

"As a premier global online network, ASMALLWORLD is ideally poised to elevate the awareness of the Cartier Love Day event and help drive enthusiasm for such a worthwhile cause among our member base," said Joe Robinson, CEO and President of ASMALLWORLD.

"Cartier is pleased to partner with ASMALLWORLD for Cartier Love Day," noted Christophe Aerts, Deputy Communication Director of Cartier International. "We have experienced such great success with Cartier Love Day in the past few years, and aligning with ASMALLWORLD'S global platform offers an even wider reach to help broaden visibility for this event and keep supporting important charities."

About ASMALLWORLD

ASMALLWORLD is a private by-invitation online community that brings together a carefully selected group of international members who share similar backgrounds, interests and values. The community provides a distinct and intimate environment for these like-minded individuals to exchange ideas and share reliable information online as well as in person. ASMALLWORLD allows its members to create personally tailored, relevant networks that meet their particular social, cultural and professional needs.

About Cartier

Founded in 1847, the House of Cartier has long been identified with quality, prestige and history and has served as crown jeweler to 19 royal houses. In North America, 33 boutiques market a broad range of luxury products including jewelry, watches, eyewear, fragrance, writing instruments, lighters, leather goods and scarves.

Web site: http://www.asmallworld.net http://www.love.cartier.com

Kate Duddy of ASMALLWORLD, +1-917-421-0797, press@asmallworld.net