MEXICO CITY, March 16, 2011 /PRNewswire/ -- Blancco, the global leader in data erasure and computer reuse solutions, this month extended its international reach into North America with the opening of its subsidiary in Mexico.

Blancco's expansion into Mexico comes on the heels of the country's recent new data protection laws enforcing companies to establish adequate IT Asset disposal policies to avoid fines or penalties. The new Data Protection Law, which becomes valid from July 2011, contemplates criminal prosecution of violators, with more substantial fines and the possibility of imprisonment for those responsible for a security breach.

Managing Director of Blancco's operations in Mexico, Marcos Flores Miranda, believes there is a growing demand amongst corporations and financial institutions in Mexico for tighter data erasure policy. However, he states: "Despite two new legislative requirements for proper data erasure processes, many corporations in Mexico still do not realize they could be in breach of the law if they do not put in place proper data erasure policies.

"I am afraid to say that so far most companies here have done absolutely nothing in response to these new legislative requirements. This leaves them open to costly data breaches in terms of fines and damaged reputations."

After an almost 40% jump in Blancco's global sales for 2010, partly the result of an increasing number of international and regional data security regulations, Mr Flores believes Blancco is ready to quickly expand its market reach throughout Mexico. Some of Blancco's customers to date include the banks BancoCompartamos and GruporFinancieroMultiva, leasing company CSI Leasing Mexico, and end-of-lifecycle solutions company Bull Trade. Blancco's main partner in Mexico is Avnet Partner Solution.