NEW YORK, December 11 /PRNewswire/ --

- The News Agency's First Syndication Agreement with US Online Video Distribution Platform

ClipSyndicate(TM), a service of Critical Media's Media and Publishing Services Group, today announced it has signed an agreement with The Press Association, the UK's national news agency, to be the first US online video syndication platform to distribute their video. ClipSyndicate is a rapidly growing, ad-supported viral network for the distribution, syndication and monetization of licensed video news and information assets consisting of thousands of registered, high quality, B2B and edutainment websites in the mid and long tail of the Internet. Under the terms of the agreement, ClipSyndicate will distribute Press Association video to thousands of web publishers and bloggers outside the UK and Ireland in the ClipSyndicate advertising supported platform.

"The Press Association joins a rapidly growing number of quality international content providers on the ClipSyndicate platform," said Sean Morgan, CEO of Critical Media. "The Press Association video content sits on our platform with other licensed, professionally generated video from over 250 broadcast television affiliates, cable channels and wire services, making ClipSyndicate an ideal online distribution channel for The Press Association brand to pursue its expansion to new audiences in the US and around the world."

Tony Watson, Editor-in-Chief at The Press Association said: "The Press Association's growing portfolio of multimedia services is highly suited to syndicated distribution. We are delighted to be working with ClipSyndicate as part of our multimedia strategy."

The Press Association is the national news agency for the UK and Ireland and the UK's leading video news agency, with a network of video journalists gathering footage from around the country and key overseas locations including New York and Los Angeles. From the core newswire services to video bulletins for digital platforms, The Press Association is providing a continuous stream of news, images, information and data.

About The Press Association

The Press Association is the national news agency for the UK and Ireland, providing a continuous feed of text, pictures, video and data into newsrooms around the country.

At the heart of the media industry, The Press Association supplies services to every national and regional daily newspaper, broadcasters, online publishers and a wide range of commercial organisations.

Founded in 1868, The Press Association has an unrivalled reputation for providing fast, fair and accurate information.

The Press Association is part of PA Group Limited, a private company with 27 shareholders, most of whom are national and regional newspaper publishers. The biggest shareholders are Associated Newspaper Holdings Limited, News International plc, Trinity Mirror plc and United Business Media plc.

Visit the PA Group website for more information at www.thepagroup.com.

About ClipSyndicate

ClipSyndicate is an ad-supported platform for aggregating, distributing and monetizing licensed video and audio assets in near real-time on the Web. The platform is positioned to become the definitive syndication network for video news assets, having more license agreements with more authoritative news outlets than any other online syndication platform. Viral distribution of highly monetizable Professionally Generated Media ("PGM") clips across thousands of high-quality registered websites aligns content owners and web publishers with the interests of long tail advertisers looking for brand-safe inventory online. For more information please visit ClipSyndicate.com.

About Critical Media

Critical Media Inc. is a company at the forefront of real-time broadcast media capture, search, syndication and information services. The Company provides tools and services to content consumers, providers, distributors and advertisers, leveraging its real-time broadcast capture infrastructure. Every day, Critical Media digitizes and monetizes over 10,000 hours of keyword searchable broadcast content from 4 continents. The Company is comprised of three divisions, The Information Services Group which markets Critical Mention(TM), the company's dynamic real-time business intelligence platform, utilized by 25% of the Fortune 100, The Media and Consumer Services Group which is focused on building ClipSyndicate into the world's largest repository of fully searchable authoritative video news and information, and the Broadcaster Services Group focused on providing broadcasters and other content owners with risk-free, streamlined solutions, such as its clip publishing platform, Syndicaster(TM), intended to take all complexity out of distributing and monetizing their video assets online. Critical Media was founded in 2002 under the name Critical Mention by one of the founders of Screaming Media -- one of the largest text syndication companies on the Internet now owned by Dow Jones, Inc. and is headquartered in New York City. For more information please visit www.criticalmediainc.com.

Web site: http://www.criticalmediainc.com http://www.thepagroup.com http://ClipSyndicate.com

Anne Andiorio of Critical Media, Media & Publishing Services Group, Clip Syndicate, +1-212-398-1141, Ext. 166, or cell, +1-732-539-9271, aandiorio@criticalmediainc.com; or Elizabeth Castle of PA Group, +44-207-963-7528, or cell, 07971-611482, elizabeth.castle@pa.press.net