SKILLMAN, New Jersey, June 21, 2010 /PRNewswire/ -- ConvaTec, a world-leading developer and marketer of innovative medical technologies for community and hospital care, announced today that the Vitala(TM) Continence Control Device (CCD), the company's novel, non-invasive pouchless ostomy device that provides temporary continence for people with an end colostomy, has been CE Marked, in accordance with the European Union Medical Devices Directive, with an extended daily wear time up to 12 hours.

The Vitala(TM) CCD allows individuals to manage their colostomy without a pouch, belt or irrigation. Now indicated for use up to 12 hours, Vitala(TM) CCD is a single-use, disposable disc which is worn together with the ConvaTec Natura(R) skin barrier (45mm or 57mm). Currently available in the Netherlands and Czech Republic, Vitala(TM) CCD will be introduced in additional European markets by the end of 2010.

This innovative pouchless ostomy device functions by sealing against the stoma to prevent release of stool while permitting gasses to vent through an integrated, deodorizing filter. When in use, stool is stored inside the body, negating the need to wear an ostomy pouch. The unique design of Vitala(TM) CCD not only eliminates the need for a pouch for an extended period of time each day, it also minimizes the noise and odors that occasionally accompany pouch use. The discreet low profile device also helps make the presence of an ostomy less noticeable.

For people with a colostomy, Vitala(TM) is providing a new benchmark in ostomy management, giving them regained control, more confidence and greater freedom, said Nino Pionati, President, Global Marketing and Business Development. Now, with this extended indication, our customers can benefit from this breakthrough technology for up to 12 hours a day - making an even bigger difference in their daily lives.

Vitala(TM) CCD is recommended for use after a minimum of 6 weeks after surgery. Full product use information will be available in the package insert. Easy to apply and remove, the Vitala(TM) CCD contains a built-in expandable container to prevent soiling and odor during the removal process. Vitala(TM) CCD is also waterproof, so it can be worn when bathing, showering or swimming.

As a leader in ostomy care for more than 30 years, when ConvaTec first introduced ostomy appliances, we have continually focused on finding new and better ways to help patients return to a full life after surgery, added Pionati. Today, with Vitala(TM) CCD, a new era in ostomy management is ready to begin.

For more information about Vitala(TM) CCD, please contact the ConvaTec customer information center.

About ConvaTec

ConvaTec is a leading developer and marketer of innovative medical technologies that have helped improve the lives of millions of people worldwide. With four key business divisions - Ostomy Care, Wound Therapeutics, Continence and Critical Care, and Infusion Devices - ConvaTec products support health care professionals from the hospital to the community health setting. For more information, please visit http://www.convatec.com.

Vitala is a trademark of ConvaTec Inc.

Natura is a registered trademark of ConvaTec Inc.

(c) 2010 ConvaTec Inc. P-010169-MM [EM] Contacts Punnie Donohue Etanjalie Ayala ConvaTec Weber Shandwick +1-908-904-2151 +1-212-445-8225 punnie.donohue@convatec.com eayala@webershandwick.com

SOURCE: ConvaTec Inc.

CONTACT: Punnie Donohue, ConvaTec, +1-908-904-2151,punnie.donohue@convatec.com; Etanjalie Ayala, Weber Shandwick,+1-212-445-8225, eayala@webershandwick.com